It doesn’t really take much for you to get your website up and running. However, every business owner will agree that marketing to get your voice heard in an already noisy and bustling online marketplace is perhaps the greatest challenge. If you are not careful, poor marketing tactics and techniques can cause your expenses to skyrocket, sending your hopes of earning big down the cliff through insufficient sales and early losses.

So, assuming you are reading this attentively enough to avoid this, here are 4 marketing techniques you need to master to achieve success.

1)   Search Engine Optimization

Search Engine Optimization (SEO) is easily considered the foundation of digital marketing and will form a crucial element in diverting traffic to your website for achieving high conversion rates. The crux of SEO is optimizing your content and website for search engines to influence high ranking results.

For this, you will need to stay updated with the latest SEO rules and criterion of Google and other search engines by paying attention to things such as the choice of keywords (short-tail and long-tail keywords), Meta-tags, Meta-descriptions, and link building. Also, you will need to evaluate how adaptive your website is on other platforms such as mobile and tablets to enable better search result responses.

2)   Pay-Per Click Advertising

Seeing that keywords are crucial for demanding attention from customers, you will also need to learn the ways of Pay-Per click advertising (PPC). In this advertising model, you bid for keywords that you consider being relevant for your target market or segment of customers and having it placed on different websites to direct customers to your website.

The higher the traffic to your website, the more customers get to know about your brand and the greater the likelihood that they will buy from your website. A good way to get started is to use Google AdWords. Simply create an account and get started with placing ads.

3)   Content Marketing

This is perhaps the fastest growing digital marketing tool used by businesses to expand their global outreach and maximize their customer base. Content in the form of text, images, and video, are increasingly utilized to create brand awareness and gauge customer responses about their preferences and dislikes.

Content marketing is focused on building credibility of your brand through blogs, videos, and other engaging content. For it to work, the content does not only need to be relevant, but also specific to the particular market segment or group of customers.

More importantly, content needs to be SEO friendly; otherwise, you will not be able to maximize your reach. A perfect content marketing tool for your website could be a WordPress blog hosted of course, by us.

4)   Email Marketing

Email marketing is more commonly used by B2B businesses to influence repeat buying and customer engagement, but is equally applicable for B2C companies. With email marketing, you can send weekly newsletters and keep customers updated with recent promotions and new products and services. Also, if you cater to multiple customer profiles and groups, you can create segmented lists and build effective networking and customer relationships specific to their individual needs and preferences.