This is the third part of a series of guides on how to succeed with blogging. This guide was written by the team at FastWebHost.com who have helped thousands of blogs setup and achieve success over the last 10 years.

In part 1 of this series we’ve covered how to build your blog, and how to create pages and posts. In part 2  we showed you how to grow your blog’s followers.

Today we’ll look at how to make money from your blog.

There are 5 general ways to make money from a blog:

1. Sell something
2. Show ads
3. Make recommendations
4. Have patreons
5. Indirect income

First things first

The first and most important rule is of course to have a readership you can make money from. That’s why creating valuable content, and getting a regular following essential. All the ways of making money are pointless if you don’t have anyone to make it from.

Sell Something

There are 2 broad categories of something you can sell - physical products and digital products.

On the physical side, you could sell books, speaking events, or training/coaching programs. You could also use your blog to sell handmade goods, or manufactured private label merchandise. There are a number of services available online (such as Amazon FBA) that will help make selling easy. The downside is creating or sourcing these products will take a lot of time and money, and returns and shipping could be a hassle. In some cases you might need to maintain inventory.

If inventory troubles other you, you can look into digital products, such as ebooks, ecourses, a members area or paid subscription to your blog, and downloadables (such as audio or video clips). This puts you in full control of your product and pricing. You can also pivot quickly because there’s no question of inventory. Digital products have high profit margin - they might be expensive to develop, but they are not expensive to maintain and deliver to your customers. However, because you’re the one creating the product yourself, there will be some technical challenges and steep learning curve. Or you can outsource the creation to one or more freelancers, and incur some more expenses in the process.

You might also sell your services - your time and expertise. If you’ve got a good following then it’s clear that you’re a good writer or artist or designer, or videographer, or cook even. Why not rent out your time? There’s little to no inventory required, little to no startup costs, and you can be up and running within the hour. The trouble is, since you trade your time for money, you can only grow as big as your time allows. You’ll also face the occasional client who pays late (or doesn’t pay at all).

Show Ads

Others pay you to put their name, product or message in front of your audience. This can be simple banner ads on your blog, sponsored posts (where you mention that a post was sponsored by someone), or underwritten posts (where you introduce someone else who writes the post for your audience, promoting his products in the process).

Most of these are easy to setup and you maintain full control of the process. However, ad revenue is quite low. You’ll need a huge amount of traffic to get a decent income. For example, adsense, which is the biggest ad network there is, pays out an average of $1 per 1,000 ad impressions. Most people don’t like ads, so you’ll be losing a few to a lot of visitors, depending on how you choose to display ads. And finally different devices, browsers and ad blockers can interfere with ads displaying, which means you might end up making even less than the $1/1000 visitors.

Recommend Products

The technical term for this is affiliate marketing. You earn a commission every time your visitors buy a product or service you recommend. There are thousands of products and retailers to partner with, the most popular being Amazon Affiliates. You can earn passively from your posts as long as your visitors keep listening to your advice. You don’t have to worry about creating products, supporting customers, or any of the technical complexity of selling your own products or services.

Patreons

The final, direct way to make money from your blog is to accept donations. You produce all your content on your own time and publish them for free. If someone wants to help support you they do so through donations. It’s not begging. You’re essentially letting people pay whatever they want for your content, even if the amount is $0. There are 2 ways to do this - by having a donate paypal (or stripe) button on your website, or by signing up for Patreon.

In some cases this may be a bit like the subscription service we described above. Some bloggers may offer exclusive experiences or behind-the-scenes content to their backers to entice them to donate.

Indirect income

You don’t have to make income directly from your blog though. If you offer services, a blog is a good way to establish yourself as a thought leader. If you were already and author, it’s a good way to help people get a taste of your writing. While you may not make much, or any money from of your blog, you mind end up making more because of your blog.

Final Tips

So, to sum up, here are all the ways bloggers can make money:

Image courtesy of problogger

More and more blogs are being started everyday. Most of them are abandoned within the first few months because the owners can’t make any return. So what separates successful bloggers from the unsuccessful ones?

Successful bloggers:

1. Diversify and rely on more than one source of revenue
2. Are patient and know they might not see returns for months, but are flexible and know if they don’t see any measurable results quickly then they must do something differently
3. Don’t see their blogs as the source of all their income, but rather as a home base from which they can springboard additional income producing endeavors

So there you have it. You now know how to make a blog, how to be successful with it, and how to earn a living from it. Congratulations. If you’re ready to start you should get your domain and hosting here: http://fastwebhost.com/

It doesn’t really take much for you to get your website up and running. However, every business owner will agree that marketing to get your voice heard in an already noisy and bustling online marketplace is perhaps the greatest challenge. If you are not careful, poor marketing tactics and techniques can cause your expenses to skyrocket, sending your hopes of earning big down the cliff through insufficient sales and early losses.

So, assuming you are reading this attentively enough to avoid this, here are 4 marketing techniques you need to master to achieve success.

1)   Search Engine Optimization

Search Engine Optimization (SEO) is easily considered the foundation of digital marketing and will form a crucial element in diverting traffic to your website for achieving high conversion rates. The crux of SEO is optimizing your content and website for search engines to influence high ranking results.

For this, you will need to stay updated with the latest SEO rules and criterion of Google and other search engines by paying attention to things such as the choice of keywords (short-tail and long-tail keywords), Meta-tags, Meta-descriptions, and link building. Also, you will need to evaluate how adaptive your website is on other platforms such as mobile and tablets to enable better search result responses.

2)   Pay-Per Click Advertising

Seeing that keywords are crucial for demanding attention from customers, you will also need to learn the ways of Pay-Per click advertising (PPC). In this advertising model, you bid for keywords that you consider being relevant for your target market or segment of customers and having it placed on different websites to direct customers to your website.

The higher the traffic to your website, the more customers get to know about your brand and the greater the likelihood that they will buy from your website. A good way to get started is to use Google AdWords. Simply create an account and get started with placing ads.

3)   Content Marketing

This is perhaps the fastest growing digital marketing tool used by businesses to expand their global outreach and maximize their customer base. Content in the form of text, images, and video, are increasingly utilized to create brand awareness and gauge customer responses about their preferences and dislikes.

Content marketing is focused on building credibility of your brand through blogs, videos, and other engaging content. For it to work, the content does not only need to be relevant, but also specific to the particular market segment or group of customers.

More importantly, content needs to be SEO friendly; otherwise, you will not be able to maximize your reach. A perfect content marketing tool for your website could be a WordPress blog hosted of course, by us.

4)   Email Marketing

Email marketing is more commonly used by B2B businesses to influence repeat buying and customer engagement, but is equally applicable for B2C companies. With email marketing, you can send weekly newsletters and keep customers updated with recent promotions and new products and services. Also, if you cater to multiple customer profiles and groups, you can create segmented lists and build effective networking and customer relationships specific to their individual needs and preferences.