Facebook displays author information when links are shared, which means, it’s important to understand the Facebook Author Tag. This tag needs to be added to your website so that you can take advantage of the huge user base of Facebook and drive even more traffic to your website. Here’s a look at how you can add the tag and what you need to know about it.

How does the Tag Actually Work?

After you add the Facebook Author Tag to your website, you will see that it displace your name and a link to your profile whenever the post is shared on Facebook. This works very well for both multi-author and single-author blogs. You will be able gain exposure for the author of the post and the website with the tag.

Adding the Facebook Author Tag

You can easily add the Facebook Author Tag to your website with one of a few different methods. The easiest way for WordPress users to add the tag is with the Yoast WordPress SEO plugin (https://yoast.com/wordpress/plugins/seo/).If you don’t already have the plugin, you can easily download it and add it to your WordPress website.

Once it has been added to your site, you can go to SEO>>Social to adjust the settings. From here, you will need to click on the Facebook Tab and check the “Add Open Graph meta data” box.

After you have adjusted this setting for the Yoast WordPress SEO plugin, you need to find your profile in WordPress and add your Facebook ID. Your ID is simply your Facebook Profile URL. Make sure you click the “save changes” button after adding the URL.

That’s all it takes to add the Facebook Author Tag to your WordPress website. You can also do this by using code, but the plugin method if much easier.

What Will the Tag Look Like on Facebook?

After you add the tag to your website, you will be able to see a clickable links with the domain name for the content found on Facebook. This makes it very easy to build the brand for your blog and for the author of the content through Facebook. You can customize the way the tag will show up on Facebook, as well.

Benefits of Using the Facebook Author Tag

Not only will you be able to create better brand awareness and build a reputation as an author on Facebook, but you will also be able to link directly to your Facebook profile. This makes it easy to organically increase your audience and create an actual community of excited fans on Facebook.

Building a community of actual users has become even more powerful as Facebook has started to put a heavier weight on shares from profiles compared to pages. As you build a community and gain more shares on Facebook, you will gain a greater reach and you will get plenty of direct links right back to your Facebook profile. With the Facebook Author Tag, you will be able to create more growth, as long as you provide quality content.

The Facebook Author Tag comes with plenty of benefits. If you’re not using it yet, you certainly should. It’s a very powerful way to gain more fans on Facebook and make your quality content reach even further.

Whether you are operating a single-author blog or a multi-author blog, adding this powerful tool will only help you gain brand recognition, a better reputation and more visitors to your website. Use the above instructions, along with the Yoast WordPress Plugin to set up the Facebook Author Tag on your website today.